About us

 

Finca Popoli develops premium non-alcoholic brands in Spain in a selective and credible way.

We are not a traditional distributor pushing as many products as possible into as many channels as possible.

We work with precision: the right brands, in the right accounts, with close attention to positioning, service and commercial follow-up.

Our approach is built around quality, focus and sustainable market development.

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What we do

Finca Popoli works with premium non-alcoholic brands for horeca, hospitality, gourmet retail and selective distribution in Spain.

Our role sits at the intersection of:

• selective import

• market development

• commercial activation

• local follow-up

We make sure products are not only available, but also properly positioned, well introduced and commercially relevant.

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Pascal Vandenheulen

Pascal brings gastronomic expertise, product sensitivity and hands-on knowledge of hospitality service.

His experience helps assess brands not only from a commercial perspective, but also from a product and service perspective: taste, presentation, serving occasion and fit within a professional menu.

He works from real operational understanding, not theory.

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Caroline Poppe

Caroline combines commercial structure, brand positioning and market development.

Her focus is on clear choices, strong relationships and realistic commercial build-up.

She translates brand identity into a workable market strategy and keeps ambition aligned with execution.

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Cómo trabajamos

• With focus
  We deliberately work with a limited portfolio and clear priorities.

• With discernment
  Not every product fits every channel. We select carefully and position intentionally.

• With proximity
  Local presence and consistent follow-up make the difference.

• With ambition
  We build correctly and credibly first, then scale in a controlled way.

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Looking for a serious collaboration?

We like working with brands and clients who value quality, consistency and a professional market approach.